Services
PRODUCT LAUNCH ACADEMYSTEP BY STEP INSTRUCTION STARTING FROM THE IDEA STAGE THRU MARKETING AND DISTRIBUTION AT RETAIL OR ON-LINE
- Roadmap through the digital sales and/or retail systems
- Step by Step proven success
- Avoid costly trial and error
Areas of Focus
Customized Product Launch Plan
- Base Positioning and Targeting
- Market Gap Study
- Positioning for Profit
- Segmentation and Targeting
- Category Growth Analysis
- Product Feasibility study
- PL Feasibility

- Financial Profitability – You must understand and have a plan for all system costs.
- Cost of Goods Analysis
- Import Export Costs. (if needed)
- Holding Costs / Dock Costs / Unloading and Loading Costs
- Mark-Ups – Warehouse / Store / Distribution
- Brokerage / Sales Costs
- Damage / Shrink / Slotting /
- Terms / Discounts
- Performance Allowances
- Crowd-Funding –
- Labels, Packaging, Shelf Image
- Import / Export requirements
- State and Local requirements
- GS1 – UPC’s
- Nutritional Labeling
- Shelf Life Study
- Shelf Positioning
- Shelf Signage
- Distribution / Shipping Analysis
- Liability Insurance. ($2 Million Minimum)
- LTL vs Full TL
- DSD vs Warehouse
- Pick Up Allowances
- Logistics Negotiation
- Buyer – Product Presentations
- Category Knowledge
- Product Movement Analysis
- Fees / Negotiations / Tactics
- Community / Resonate
- Chains wants and needs
- Policy Negotiations
- Promotional Presentation
- Product Sampling
- Shelving Requirements
- Slotting Negotiation
- On-Going Promotional Planning
- Strategic Explanation – EDLP, vs PA, OI, BB
- Demo-Sampling Plan
- First 90 Days – Branding Blitz -Plan
- On-Going Promotional – Year Calendar
- Broker use


Testimonial
“Steve and the group are incredible people! They all are very sociable and experienced in marketing, in helping entrepreneurs increase their effectiveness and reach. I love Steve’s guerrilla marketing ideas. I really appreciate my association with the entire team. They’re all incredible!“
Steve Dragon, Nikken International, Inc.
Get In Touch
R MARKETING DEPT.
1266 Legend Hills Dr
Suite B3
Clearfield, UT 84015
801-784-7600
info@RMarketingDept.com
1266 Legend Hills Dr
Suite B3
Clearfield, UT 84015
801-784-7600
info@RMarketingDept.com