Product Launch Academy

Product Launch Academy

r-Marketing-Department-ServicesMarketing Department provides step-by-step instruction for any product launch—from idea through distribution. If you’re ready to launch, we have a roadmap to navigate online and retail sales distribution channels. Use our proven method, customized to your product, to avoid costly trial and error.

Build My Plan

Our exclusive Product Launch checkpoints include:

  • Market Gap Study
  • Positioning for Profit
  • Segmentation and Targeting
  • Category Growth Analysis
  • Product Feasibility study
  • PL Feasibility
  • Cost of Goods Analysis
  • Import Export Costs. (if needed)
  • Holding Costs / Dock Costs /
  • Unloading and Loading Costs
  • Mark-Ups – Warehouse / Store / Distribution
  • Brokerage / Sales Costs
  • Damage / Shrink / Slotting /
  • Terms / Discounts
  • Performance Allowances
  • Crowd-Funding
  • Import / Export requirements
  • State and Local requirements
  • GS1 – UPC’s
  • Nutritional Labeling
  • Shelf Life Study
  • Shelf Positioning
  • Shelf Signage
  • Liability Insurance. ($2 Million Minimum)
  • LTL vs Full TL
  • DSD vs Warehouse
  • Pick Up Allowances
  • Logistics Negotiation
  • Category Knowledge
  • Product Movement Analysis
  • Fees / Negotiations / Tactics
  • Community / Resonate
  • Chains wants and needs
  • Policy Negotiations
  • Promotional Presentation
  • Product Sampling
  • Shelving Requirements
  • Slotting Negotiation
  • Strategic Explanation – EDLP, vs PA, OI, BB
  • Demo-Sampling Plan
  • First 90 Days – Branding Blitz -Plan
  • On-Going Promotional – Year
  • Calendar
  • Broker use

Ready to Plan your Product Launch?

Schedule an intro phone call

Send Us A Message

R Marketing Department

1266 Legend Hills DR Suite B3
Clearfield,  UT 84015

801-784-7600

info@rmarketingdept.com