Services

PRODUCT LAUNCH ACADEMY

STEP BY STEP INSTRUCTION STARTING FROM THE IDEA STAGE THRU MARKETING AND DISTRIBUTION AT RETAIL OR ON-LINE

  • Roadmap through the digital sales and/or retail systems
  • Step by Step proven success
  • Avoid costly trial and error

Areas of Focus

Customized Product Launch Plan

  1. Base Positioning and Targeting
    1. Market Gap Study
    2. Positioning for Profit
    3. Segmentation and Targeting
    4. Category Growth Analysis
    5. Product Feasibility study
    6. PL Feasibility
  1. Financial Profitability  –  You must understand and have a plan for all system costs.
    1. Cost of Goods Analysis
    2. Import Export Costs. (if needed)
    3. Holding Costs / Dock Costs / Unloading and Loading Costs
    4. Mark-Ups – Warehouse / Store / Distribution
    5. Brokerage / Sales Costs
    6. Damage / Shrink / Slotting /
    7. Terms / Discounts
    8. Performance Allowances
    9. Crowd-Funding –
  1. Labels, Packaging, Shelf Image
    1. Import / Export requirements
    2. State and Local requirements
    3. GS1 – UPC’s
    4. Nutritional Labeling
    5. Shelf Life Study
    6. Shelf Positioning
    7. Shelf Signage
    1. Distribution / Shipping Analysis 
      1. Liability Insurance. ($2 Million Minimum)
      2. LTL vs Full TL
      3. DSD vs Warehouse
      4. Pick Up Allowances
      5. Logistics Negotiation
    2. Buyer – Product Presentations
      1. Category Knowledge
      2. Product Movement Analysis
      3. Fees / Negotiations / Tactics
      4. Community / Resonate
      5. Chains wants and needs
      6. Policy Negotiations
      7. Promotional Presentation
      8. Product Sampling
      9. Shelving Requirements
      10. Slotting Negotiation
    3. On-Going Promotional Planning
      1. Strategic Explanation – EDLP, vs PA, OI, BB
      2. Demo-Sampling Plan
      3. First 90 Days – Branding Blitz -Plan
      4. On-Going Promotional – Year Calendar
      5. Broker use

Testimonial

“Steve and the group are incredible people! They all are very sociable and experienced in marketing, in helping entrepreneurs increase their effectiveness and reach. I love Steve’s guerrilla marketing ideas. I really appreciate my association with the entire team. They’re all incredible!“

Steve Dragon, Nikken International, Inc.

Get In Touch

Human? 1 + = 5

R MARKETING DEPT. 
1266 Legend Hills Dr 
Suite B3
Clearfield, UT 84015
801-784-7600
info@RMarketingDept.com