Product Launch Academy

Product Launch Academy

r-Marketing-Department-ServicesMarketing Department provides step-by-step instruction for any product launch—from idea through distribution. If you’re ready to launch, we have a roadmap to navigate online and retail sales distribution channels. Use our proven method, customized to your product, to avoid costly trial and error.

Our exclusive Product Launch checkpoints include:

  • Market Gap Study
  • Positioning for Profit
  • Segmentation and Targeting
  • Category Growth Analysis
  • Product Feasibility study
  • PL Feasibility
  • Cost of Goods Analysis
  • Import Export Costs. (if needed)
  • Holding Costs / Dock Costs /
  • Unloading and Loading Costs
  • Mark-Ups – Warehouse / Store / Distribution
  • Brokerage / Sales Costs
  • Damage / Shrink / Slotting /
  • Terms / Discounts
  • Performance Allowances
  • Crowd-Funding
  • Import / Export requirements
  • State and Local requirements
  • GS1 – UPC’s
  • Nutritional Labeling
  • Shelf Life Study
  • Shelf Positioning
  • Shelf Signage
  • Liability Insurance. ($2 Million Minimum)
  • LTL vs Full TL
  • DSD vs Warehouse
  • Pick Up Allowances
  • Logistics Negotiation
  • Category Knowledge
  • Product Movement Analysis
  • Fees / Negotiations / Tactics
  • Community / Resonate
  • Chains wants and needs
  • Policy Negotiations
  • Promotional Presentation
  • Product Sampling
  • Shelving Requirements
  • Slotting Negotiation
  • Strategic Explanation – EDLP, vs PA, OI, BB
  • Demo-Sampling Plan
  • First 90 Days – Branding Blitz -Plan
  • On-Going Promotional – Year
  • Calendar
  • Broker use

Ready to Plan your Product Launch?

Schedule an intro phone call

Send Us A Message

R Marketing Department

1266 Legend Hills DR Suite B3
Clearfield,  UT 84015

801-784-7600

info@rmarketingdept.com