Marketing Services
Product Launch Academy
Product Launch Academy
R Marketing Department provides step-by-step instruction for any product launch—from idea through distribution. If you’re ready to launch, we have a roadmap to navigate online and retail sales distribution channels. Use our proven method, customized to your product, to avoid costly trial and error.
Our exclusive Product Launch checkpoints include:
Base Positioning and Targeting
Profitability
Packaging
Distribution and Shipping
Product Presentations
Promotion Planning
Base Positioning and Targeting
- Market Gap Study
- Positioning for Profit
- Segmentation and Targeting
- Category Growth Analysis
- Product Feasibility study
- PL Feasibility
Profitability
- Cost of Goods Analysis
- Import Export Costs. (if needed)
- Holding Costs / Dock Costs /
- Unloading and Loading Costs
- Mark-Ups – Warehouse / Store / Distribution
- Brokerage / Sales Costs
- Damage / Shrink / Slotting /
- Terms / Discounts
- Performance Allowances
- Crowd-Funding
Packaging
- Import / Export requirements
- State and Local requirements
- GS1 – UPC’s
- Nutritional Labeling
- Shelf Life Study
- Shelf Positioning
- Shelf Signage
Distribution and Shipping
- Liability Insurance. ($2 Million Minimum)
- LTL vs Full TL
- DSD vs Warehouse
- Pick Up Allowances
- Logistics Negotiation
Product Presentations
- Category Knowledge
- Product Movement Analysis
- Fees / Negotiations / Tactics
- Community / Resonate
- Chains wants and needs
- Policy Negotiations
- Promotional Presentation
- Product Sampling
- Shelving Requirements
- Slotting Negotiation
Promotion Planning
- Strategic Explanation – EDLP, vs PA, OI, BB
- Demo-Sampling Plan
- First 90 Days – Branding Blitz -Plan
- On-Going Promotional – Year
- Calendar
- Broker use
